From the heritage of Saudi Iraqi cultures Dareen’s passion for fashion started at the early age of 5 when she used to borrow her aunt’s clothes to create her own creations. This was followed by fashion sketching for clothes, shoes and perfume, which she happily began doing at an age of 11. She designs passionately, with a deep cultural connection, coupled with a modern and feminine twist. Ruba attributes her love of fashion to her childhood passion for colours, crayons and from living in diverse cultures where she had the chance to experience memorable events as she lived between USA and Saudi. By the age of 16 was making her own signature girl’s accessories. It was indeed during their college years that Dareen & Ruba found each other and formed a bond, not only by friendship. Their major in “Art” gave them the fundamental and comprehensive foundation to become multifaceted designers. 2004 was the year that Ruba and Dareen graduated and started to follow their dream by making their first collection. At that time it was just considered as a hobby not knowing where this would take them. But people loved what they presented, their creativity and most importantly their uniqueness and that made them think about turning their hobby to a promising career and a dream come true. A masterpiece to be worn combining the western trends with their Middle Eastern heritage. Their objective is simply to present to the world diversity and uniqueness supported by various cultures giving each collection its distinctive touch.
